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The Aprudha Experience

At Aprudha we treat each saree as a work of art. We feel that the craftsmanship and commitment that has gone in the design and weaving of the saree should also extend to how the saree reaches you. While machines make our lives simple, we at Aprudha believe that a human level of commitment towards the experience is something that you will always welcome.

As soon as the saree reaches us form the weaving site, we perform rigorous quality checks to identify any defects and problems. Since these sarees are hand woven, there will always be some irregularities – a signature of the human involvement. There are irregularities that are art and then there are ones that are errors. We evaluate the entire saree and make sure what you get is a piece of art.